North Point’s enviable position will ensure the attention of several groups of consumers. Firstly, professionals working at North Point’s boutique offices will provide loyal footfall to the restaurants, cafés and shops. Secondly, Dubai Sports City’s entire residential and commercial population, estimated to be over 70,000 individuals, will be regular visitors to the vicinity, providing a retail potential estimated at some AED 259 million. In addition, as a centre for casual upscale dining, North Point is sure to attract a significant proportion of the tourists and visitors to Dubai Sports City, which will be a major tourist attraction in its own right.

Dubai Sports City’s flagship 40-storey hotel, located in close proximity, will accommodate a large number of tourists who will use North Point as a daily dining and retail venue. There will also be crossover trade from Dubai Sports City’s Arena Mall from people looking for alternative dining and shopping experiences, and from the stadiums in the adjacent district that feature a year-round calendar of exciting cultural and sporting events. With its distinctive blend of boutique shopping and waterfront dining, North Point will be an engaging and a supreme location for retail and business.